I’ll admit it—I had written off Seeking.com years ago. Somewhere between the sea of fake profiles, cringe-worthy messages, and “generous” men offering coffee dates, I logged out and never looked back. Or so I thought.
But 2025 has a funny way of making you circle back to things you swore off. Out of curiosity (and maybe a little boredom), I decided to revisit Seeking.com this year. What I found wasn’t the site I remembered. It was… surprisingly decent. Not perfect, of course, but definitely worth a second look.
The New Vibe: Cleaner, Simpler, and More Honest
First thing I noticed? The layout had changed. The design felt more modern—less like Craigslist in a tuxedo, more like an actual premium dating platform. The profiles looked cleaner and more curated. But what really stood out to me was the new way users described their intentions. Seeking now encourages people to clearly state if they’re looking for “sugar dating,” “mentorship,” or even “travel companions.”
This is huge. One of my biggest complaints before was the mismatch in expectations. Some people thought sugar dating meant lavish gifts and monthly allowances, while others were hoping to split the check. Now, there’s a bit more honesty baked into the system. And believe me, honesty saves time.
The Men Are Still… Well, Men. But Better
Let’s talk about the daddies—or at least the men who claim to be. In 2023, my inbox was a disaster zone. Messages ranged from weirdly poetic (“Your beauty is like a rose growing from concrete”) to downright sleazy. But this time around, the tone felt different.
I’m not saying Seeking did a total purge, but I did notice more thoughtful intros and fewer guys jumping straight to “how much do you want?” One even opened with a book recommendation (which, yes, worked). There are still men who don’t get it, but the ratio of reasonable to ridiculous seems to have improved.
And get this—some of them are actually generous without being billionaires. I matched with a middle-aged tech consultant who wasn’t throwing around yachts and Paris getaways, but he was upfront about a monthly allowance, respectful, and easy to talk to. He even offered to fund a course I’d been eyeing. Not flashy, but real. And real is rare.
Not All That Glitters Is Gold
Of course, it’s not all roses. Scammers still roam the halls, especially the ones pretending to be overseas businessmen looking for a “loyal companion” to “manage their investments” (aka send them Bitcoin). And let’s not forget the catfishers using suspiciously hot photos paired with bios like “God first, gym second, sugar baby third.”
But honestly, that’s the internet. And with Seeking’s slightly improved verification system, I found it easier to spot and block the fakes. A little skepticism and reverse image search go a long way.
The App Still Needs Work
If you’re like me and mostly use your phone for everything, be warned: the Seeking app is still kind of meh. It’s better than it was, but limited. You can’t access all the filters unless you’re on the desktop version, which feels a bit 2010. Swiping is also a bit buggy, and sometimes messages don’t load unless you manually refresh.
That said, the app is usable. Just not loveable. If you’re serious about screening and searching, you’ll want to go full laptop mode.
Who Seeking Is Really For in 2025
After spending a few weeks back on the platform, I realized something: Seeking isn’t necessarily better, it’s just… clearer. If you know what you want and you’re honest about it, the site does a decent job of helping you find people on the same page. If you’re looking for a rich, handsome billionaire to fly you around the world—good luck. But if you’re open to generous, respectful men who value connection (and yes, still provide financial support), Seeking delivers more often than I expected.
It’s especially good for women like me who aren’t new to the game. I know how to vet, how to negotiate, and how to walk away if it feels wrong. For newbies, I’d still recommend doing your homework and joining online communities before diving in. But for veterans? Seeking 2025 is no longer a total write-off.
Final Thoughts
Revisiting Seeking.com in 2025 was like bumping into an ex who went to therapy, read some books, and is genuinely trying to be a better person. It’s not flawless. It probably never will be. But for sugar babies and sugar daddies tired of the chaos on other apps, it might just be the best of what’s out there right now.
Would I recommend it? Surprisingly, yes—with caution and a good dose of common sense. Just keep your standards high and your BS radar higher.